The Designs

C’est Cool

Trying to think of a name for my shop was difficult, and the ideas didn’t start off that inspired. “Anjalishop” was one of the first ones so that should give you an idea. While I was trying to create a brand I was making a gift for one of my best friends for her birthday, and with the help of my other friend we created a screen for her that said “C’est Cool.” This was going to be a for a silly T-shirt for her because of how much we (mainly me) would say the phrase while we were in Paris. To the point where it became annoying slang in our vocabulary. While having uninspired ideas about what to name my brand, which included sketches and a few concerning dreams where I woke up and realized all my ideas sucked, my friend suggested that I just use the screen I made for my best friend as the name. It was right in front of my eyes, not in my dreams, and it was the perfect homage to two beautiful friendships. One that I’ve had my whole life and I dedicated my brand name to, and one that helped me make my dream possible. The first C’est Cool shirt was made on my birthday.

I have it all

This is the name of the collection, and I came up with after I moved in with my best friend in Toronto. When it seemed like everything was against me moving, including my bank account, the days and nights living with my best friend in that apartment made me realize I had everything I needed. That I didn’t need to wait for anything to finally start living, which is how it felt for a while. That my life had to be perfect, still, and figured out before I began this venture. In reality, the name of the collection was created at in the middle of the night on our balcony. 

The girl 

The girls is a hand-carved stamp of an image of me, something I thought of after reflecting on how much I seek validation from other people for my choices. I envisioned a girl falling into a pit (picture a creepy silence of the lambs pit) over and over trying to fill this “pit of validation.” Plot twist: it never makes her happy! Who would’ve seen that coming. In the girl design she is floating up and away from this need for validation for her decisions, her life, and her art, only seeking that approval from herself.